CRM can help your law firm by automating tasks that can increase your firm’s productivity.
One of the many things that the pandemic has affected in society is the increased online presence of individuals and businesses. People have turned more to the internet, using digital tools, using online services and other tasks that have become necessary due to the the times (for example, the current health crisis).
For businesses, including law firms, the need to maintain and manage healthy and professional relationships with clients, peers and employees, a tool for streamlining tasks, is both a requirement and a necessity. It should be easy to use, accessible and essential for maintaining relationships with all stakeholders.
Subsequently, a software suite such as Customer Relationship Management (CRM) is one of those that prove to be essential for law firms. How is that, you might ask. Below is a brief explanation of CRM.
Presentation of CRM
It is an amalgamation of technologies, strategies and systems that businesses use to organize and analyze customer interactions and other information throughout the business-customer relationship.
However, CRM for law firms is different from CRM for other business enterprises. CRM can help a law firm know when a potential client has visited the website or its contact page. The law firm can use this information to reach this potential client because not everyone can be motivated enough to contact a law firm. Through CRM, the firm can contact people who might need legal representation or any type of legal advice.
CRM helps a law firm profile potential clients, recognize their needs, and build relationships that allow them to receive the best possible legal assistance. In addition, CRM can also help streamline the day-to-day tasks of running an efficient and organized practice, so the practice can focus on its clients and their needs.
Ways CRM Can Benefit Your Law Firm
Your law firm must deal with a wide range of clients; ultimately, you’ll need more than spreadsheets to keep track of them all, and that’s just one aspect. Here are some of the benefits your law firm can gain from CRM:
- Customer management
CRM comes in handy when it comes to paperwork, especially when your practice is expanding. A good CRM can provide you with a well-organized and efficient list of your various customers, including their contact details and other relevant information.
Having this kind of data that you can easily call up is crucial when you need to update your customers. You can also provide them with legal service or send information and other details relevant to their case or legal situation if they need it. With CRM, your customers aren’t left in the dark and confused about their situation. They will be well informed and kept up to date with what is going on.
Additionally, there are templates and forms that you can use in CRM that are great for tracking meetings and appointments. Relevant details are recorded, including duration of meetings, billable hours, and other details.
- Efficient personnel management
A law firm with a growing number of staff and others involved in a case or project should work together. With CRM, you can oversee your team’s tasks and track their progress. Scheduling tasks will be a breeze and you will be able to get information on how to best achieve your goals. With simple but essential tasks taken care of, you can focus on improving overall results.
- Manage prospects
Following up on leads and phone calls is important for a law firm. A CRM system can prevent the loss of potential customers by ensuring that calls and leads are not overlooked. One of the functions of CRM is to automate interactions with customers. It can also help you increase a lead’s score, which is the method of assigning numeric values to each lead you generate for the business, based on your previous experience.
A prospect’s score is increased by the way you handle them, such as emails and phone calls to the relevant party.
- Building a strong network
Law firms live or die by their reputation. Having strong customer relationships would mean referral sources, which could expand your customer base. This is true if you have made the effort to cultivate a positive relationship with your customers. However, lawyers sometimes do not have the time or resources to establish such relationships. CRM can be a valuable tool in this regard. It can help build and maintain a more personal relationship with customers.
By using CRM, you can make sure every lead is followed and every customer is updated. Making clients and potential clients feel well taken care of by your business is a big boon to your business in terms of referrals.
Recent events have forced companies, including law firms, to use technological tools like customer relationship management to streamline their operations. It is also a valuable tool for attracting and retaining customers.
CRM can help your law firm by automating tasks that can increase your firm’s productivity. By providing better overall service, a law firm’s reputation can improve, leading to an increase in referrals.