Brand Spotlight: JUSTICE JOINTS | Highlights

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It’s no secret that the legalization of cannabis hasn’t magically reversed the war on drugs. While we still have people in prison for non-violent cannabis-related offenses, as well as those struggling to reintegrate into society after a prison sentence, it is clear that there is still a lot of work to be done as advocates. .

While it is largely up to lawmakers and the powers that be to legislate the necessary changes at the local and federal levels, many businesses and organizations have stepped up to help supplement and support the community. One of these altruistic companies is JUSTICE JOINTS, which earned the place of Highlights’ Brand spotlight this month.

JUSTICE JOINTS has strong support as it was launched by California-based luxury cannabis brand, CANNDESCENT in October 2020. The brand was launched with the pure intention of creating a way to give back funds that help people most affected by cannabis prohibition. . What sets this brand apart is that 100% of JUSTICE JOINTS profits are donated to help BIPOC communities own and participate in the cannabis community.

The funds also go to support programs that release prisoners, clear records and help facilitate the successful reintegration of those who have committed non-violent cannabis-related offences.

JUSTICE JOINTS is unique in that it places the power of change in the hands of consumers and retailers. Overall, this brand empowers all members of our community to come together for a greater good.

“JUSTICE JOINTS provides an opportunity for the entire cannabis community to come together and change the world we have into the one we want,” CANNDESCENT CEO Adrian Sedlin said in a press release. “As industry participants, we feel an enormous imperative to help the thousands of people still imprisoned for selling the same plant as us, and to increase opportunities for participation for communities disproportionately affected by the War on Drugs.”

JUSTICE JOINTS offers one-gram pre-rolls for less than $10 each in various strain varieties. Some of the popular strains available in pre-roll form include Grease Monkey, GMO, Green Crack, Iced Cherry Cookies, Lemon OG, Jack Herer, and Rolex OG, among others. With a wide variety of cultivars to choose from, it’s not just the fire product that will interest consumers; the striking black and white packaging is more than meets the eye.

JUSTICE JOINTS takes its advocacy to an educational level, allowing consumers to learn more about its mission simply by feasting their eyes on the packaging. This means that consumers who may not be familiar with the brand before visiting a dispensary or online shopping platform can quickly understand the benefits of their purchase. The boxes that house the JUSTICE JOINTS pre-rolls are packed with information and facts that educate consumers about the war on drugs.

For example, this explains the disproportionate number of people of color who own cannabis businesses compared to white people. Additionally, the packaging reveals that there are currently over 40,000 people behind bars on cannabis-related charges. Another disturbing fact listed is that every 48 seconds someone is arrested for a cannabis-related offense in the United States.

The use of cannabis for recreational or medical purposes is the main commonality that drives the financial success of the cannabis industry. With JUSTICE JOINTS branded products, cannabis use can become more intentional as it helps remind consumers and retailers of the issues that still plague our industry.

At its launch in October 2020, JUSTICE JOINTS announced its partnership with Last Prisoner Project. This non-profit organization was a perfect fit, as their missions are perfectly aligned. “Last Prisoner Project is proud to partner with CANNDESCENT on the launch of JUSTICE JOINTS so that we can raise awareness of the need for criminal justice reform,” said Erik Murray, board member of Last Prisoner Project. “Last Prisoner Project cannot express enough gratitude to the consumers who purchase this great product, and for their contributions to our collective efforts to bring these cannabis prisoners home.”

Courtesy of JUSTICE JOINTS

This partnership has proven successful, as in just the first six months of its launch, JUSTICE JOINTS has raised over $60,000 for The Last Prisoner Project. The funds went to programs to clear records, release detainees and enable their reintegration.

Since its iconic launch, JUSTICE JOINTS has remained committed to its mission and partnership with like-minded organizations. Last September, the brand partnered with Cannabis for Black Lives (CfBL). CfBL is “a coalition of cannabis companies galvanizing the entire industry to support Black-led organizations and communities through a commitment to hiring and corporate culture, amplifying Black voices and financial support with ongoing accountability measures,” according to the organization’s website.

In September, JUSTICE JOINTS announced its commitment to become a long-term partner of CfBL, dedicating 50% of its profits to the cause.

This altruistic brand differentiates itself by providing a level of education to consumers through its products and social networks. Beyond the packaging, following JUSTICE JOINTS on platforms such as Instagram gives followers a quick look at the facts about the war on drugs, as well as the progress being made. For example, the brand recently shared how “17.5 million cannabis arrests were made between 1997 and 2019.” The brand doubled down on its plan to “continue our mission until the last prisoner of cannabis is freed”. Follow the hashtag #SPARKCHANGE to stay informed.

Read this story originally published in Highlights January 2022 issue in our archive.

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